1 00:00:00,120 --> 00:00:04,170 Now, I know we just touch on this in the very last lecture that you just watched. 2 00:00:04,190 --> 00:00:04,460 Right. 3 00:00:04,680 --> 00:00:09,540 But I want to hit this home because the majority of this course is going to be under the you know, 4 00:00:09,540 --> 00:00:12,090 the assumption that you understand these terms. 5 00:00:12,090 --> 00:00:16,950 You'll hear me throwing out terms like this in the course when I'm speaking and I want you to understand 6 00:00:16,950 --> 00:00:17,150 them. 7 00:00:17,160 --> 00:00:20,700 So if you understand what affiliate marketing is, you understand what content marketing is. 8 00:00:20,910 --> 00:00:25,230 You understand already, you know from the last lecture why they're important and why they mesh so well 9 00:00:25,230 --> 00:00:27,300 together and form a great business opportunity. 10 00:00:27,570 --> 00:00:29,990 And feel free to skip this lecture and move on to the next program. 11 00:00:30,360 --> 00:00:31,180 But to recap. 12 00:00:32,220 --> 00:00:38,670 Affiliate marketing is when you get money for recommending a customer to a product or service and that 13 00:00:38,670 --> 00:00:41,750 product or service or company pays you a commission for recommending them. 14 00:00:41,790 --> 00:00:42,030 Right. 15 00:00:42,300 --> 00:00:46,740 So you're recommending a customer who's going to purchase a product or service and then you're getting 16 00:00:46,740 --> 00:00:51,090 a commission or a referral bonus for recommending that customer to the company. 17 00:00:51,120 --> 00:00:51,430 OK. 18 00:00:51,870 --> 00:00:53,400 That's affiliate marketing in a nutshell. 19 00:00:54,120 --> 00:00:59,290 Now, content marketing is when you're creating videos a lot like this and recommending something for 20 00:00:59,290 --> 00:01:00,170 a specific purpose. 21 00:01:00,180 --> 00:01:00,400 Right. 22 00:01:00,660 --> 00:01:02,220 Maybe it's to sell your own product. 23 00:01:02,250 --> 00:01:02,830 Maybe it's too. 24 00:01:03,060 --> 00:01:05,000 In this case, recommend affiliate products. 25 00:01:05,010 --> 00:01:05,180 Right. 26 00:01:05,460 --> 00:01:09,090 Maybe it's to drive traffic to your store in person, whatever it is. 27 00:01:09,450 --> 00:01:13,410 Content marketing is when you create content that content can be video content. 28 00:01:13,440 --> 00:01:14,550 It can be written content. 29 00:01:14,820 --> 00:01:17,700 It can be audio content for a specific purpose. 30 00:01:18,360 --> 00:01:26,100 So when you actually do content marketing and you put videos or blog posts or audio stuff on podcasts. 31 00:01:26,130 --> 00:01:26,370 Right. 32 00:01:26,610 --> 00:01:28,710 And we're gonna talk about all those in this course, believe it or not. 33 00:01:28,740 --> 00:01:29,550 I literally agree. 34 00:01:29,580 --> 00:01:30,630 Did this entire course. 35 00:01:30,930 --> 00:01:32,460 There's so much freaking content in it. 36 00:01:32,490 --> 00:01:32,640 Right. 37 00:01:32,670 --> 00:01:33,390 That's going to help you. 38 00:01:33,630 --> 00:01:36,120 But the majority this course is going to be based around video content. 39 00:01:36,150 --> 00:01:37,350 So we'll just roll with that. 40 00:01:37,800 --> 00:01:40,110 Let's use the example of YouTube for content marketing. 41 00:01:40,170 --> 00:01:40,440 OK. 42 00:01:41,100 --> 00:01:45,890 Let's say you create a YouTube video, which is what I'm gonna teach you around a specific subject matter. 43 00:01:46,350 --> 00:01:47,700 And then what you can do and why that. 44 00:01:48,030 --> 00:01:52,140 Why that goes so well with affiliate marketing is you're creating something around, you know, let's 45 00:01:52,140 --> 00:01:54,030 say, I don't know, soccer. 46 00:01:54,050 --> 00:01:54,360 Right. 47 00:01:54,450 --> 00:01:57,810 And then maybe you're recommending the best soccer cleats that you know. 48 00:01:57,990 --> 00:02:03,000 Or maybe you're, you know, reviewing the top five soccer cleats that you think and why you think they're 49 00:02:03,000 --> 00:02:04,950 the best and the benefits and the drawbacks of them. 50 00:02:05,310 --> 00:02:10,950 Well, anybody that's coming to that piece of content, right, where your content marketing video is 51 00:02:10,950 --> 00:02:13,140 going to be interested in soccer and soccer cleats. 52 00:02:13,140 --> 00:02:17,220 So they're going to be much more likely to then go through one of your links for the products that you're 53 00:02:17,220 --> 00:02:18,800 recommending and purchase it. 54 00:02:18,850 --> 00:02:19,050 OK. 55 00:02:19,410 --> 00:02:20,610 So that's content marketing. 56 00:02:20,610 --> 00:02:21,420 That's affiliate marketing. 57 00:02:21,420 --> 00:02:23,220 That's why they're such a great marriage. 58 00:02:23,250 --> 00:02:24,330 I wanted to hit that home. 59 00:02:24,330 --> 00:02:24,630 I know. 60 00:02:24,630 --> 00:02:26,310 We just talked on talks about it. 61 00:02:26,320 --> 00:02:32,010 Excuse me, but, you know, the remainder of this course is going to be the assumption and it's going 62 00:02:32,010 --> 00:02:35,610 to be creating videos under the assumption that, you know what these things are. 63 00:02:35,820 --> 00:02:36,900 So I hope that you understand them. 64 00:02:36,900 --> 00:02:39,180 If you have any questions, don't hesitate to reach out. 65 00:02:39,190 --> 00:02:41,340 I would love to answer them for you.